I'm ReedVanR
,
a Product Design Leader
based in California
I am a former cofounder, and an award-winning Product Design leader with 20+ years of experience shaping innovative SaaS platforms. I’ve driven success at venture-backed startups like Arketa and Signos, as well as scaled solutions for industry leaders like MINDBODY.
Strategy
Strategy
Strategy
I help startups and enterprise to establish an emotional connection between their products and happy engaged customers
I help startups and enterprise to establish an emotional connection between their products and happy engaged customers
I help startups and enterprise to establish an emotional connection between their products and happy engaged customers
UI/UX
UI/UX
UI/UX
Prototyping
Prototyping
Prototyping
Interaction Design
Interaction Design
Interaction Design
Research
Research
Research
Design systems
Design systems
Design systems
Recent Work
Recommendations
1/6
Gregg Alexander
SVP of Sales / Partnerships
Arketa
If you have the chance to collaborate with Reed Van Rozeboom, get ready for a creative journey like no other. Reed has a rare talent for transforming a mere spark of an idea into a fully realized revenue-generating product. And we’re not talking about just any product; these are solutions so effective that billion-dollar companies are still relying on them years later. In a sea of people chasing the next big thing, Reed is quietly getting it done, turning visions into reality. Trust me, teaming up with Reed is one of the best decisions you’ll make.
1/6
Gregg Alexander
SVP of Sales / Partnerships
Arketa
If you have the chance to collaborate with Reed Van Rozeboom, get ready for a creative journey like no other. Reed has a rare talent for transforming a mere spark of an idea into a fully realized revenue-generating product. And we’re not talking about just any product; these are solutions so effective that billion-dollar companies are still relying on them years later. In a sea of people chasing the next big thing, Reed is quietly getting it done, turning visions into reality. Trust me, teaming up with Reed is one of the best decisions you’ll make.
1/6
Gregg Alexander
SVP of Sales / Partnerships
Arketa
If you have the chance to collaborate with Reed Van Rozeboom, get ready for a creative journey like no other. Reed has a rare talent for transforming a mere spark of an idea into a fully realized revenue-generating product. And we’re not talking about just any product; these are solutions so effective that billion-dollar companies are still relying on them years later. In a sea of people chasing the next big thing, Reed is quietly getting it done, turning visions into reality. Trust me, teaming up with Reed is one of the best decisions you’ll make.
2/6
Susan Rice
VP, Head of UX
Workiva
Reed is a customer-focused leader who co-founded a product that helped level the playing field for small businesses in health, beauty, and wellness - enabling them to compete with the big chains and businesses with much deeper pockets. That product also brought a significant amount of revenue to MINDBODY and even became one of the biggest differentiators between pricing packages. It's a true testament to Reed's understanding of customer needs and market opportunities to create successful products. Reed was also a fantastic collaborator, working closely with myself and my team to iterate on products to add more customer value.
2/6
Susan Rice
VP, Head of UX
Workiva
Reed is a customer-focused leader who co-founded a product that helped level the playing field for small businesses in health, beauty, and wellness - enabling them to compete with the big chains and businesses with much deeper pockets. That product also brought a significant amount of revenue to MINDBODY and even became one of the biggest differentiators between pricing packages. It's a true testament to Reed's understanding of customer needs and market opportunities to create successful products.
2/6
Susan Rice
VP, Head of UX
Workiva
Reed is a customer-focused leader who co-founded a product that helped level the playing field for small businesses in health, beauty, and wellness - enabling them to compete with the big chains and businesses with much deeper pockets. That product also brought a significant amount of revenue to MINDBODY and even became one of the biggest differentiators between pricing packages. It's a true testament to Reed's understanding of customer needs and market opportunities to create successful products. Reed was also a fantastic collaborator, working closely with myself and my team to iterate on products to add more customer value.
5/6
Kyle Naylor
Head of Design
Lyra Health
I had the pleasure of working directly with Reed on custom mobile app experiences for health and wellness businesses. Reed is a highly talented product designer with a natural eye for design and a proven ability to deliver strong business outcomes. His experience working on collaborative design teams and tackling complex UX/UI challenges stands out. Reed is deeply committed to creating exceptional user experiences that align with and drive business goals. His ability to thoughtfully balance user needs with strategic objectives makes him an invaluable asset to any product design team.
5/6
Kyle Naylor
Head of Design
Lyra Health
I had the pleasure of working directly with Reed on custom mobile app experiences for health and wellness businesses. Reed is a highly talented product designer with a natural eye for design and a proven ability to deliver strong business outcomes. His experience working on collaborative design teams and tackling complex UX/UI challenges stands out. Reed is deeply committed to creating exceptional user experiences that align with and drive business goals. His ability to thoughtfully balance user needs with strategic objectives makes him an invaluable asset to any product design team.
5/6
Kyle Naylor
Head of Design
Lyra Health
I had the pleasure of working directly with Reed on custom mobile app experiences for health and wellness businesses. Reed is a highly talented product designer with a natural eye for design and a proven ability to deliver strong business outcomes. His experience working on collaborative design teams and tackling complex UX/UI challenges stands out. Reed is deeply committed to creating exceptional user experiences that align with and drive business goals. His ability to thoughtfully balance user needs with strategic objectives makes him an invaluable asset to any product design team.
3/6
Jesse Dundon
CEO / Co-Founder
Hathway (acquired by Bounteous)
I 100% recommend Reed! He has a great mix of tech and business savvy combined with an entrepreneurial mindset and team-player attitude. This all works together to help him excel in product leadership roles at both large and small organizations... a truly valuable asset to any company.
3/6
Jesse Dundon
CEO / Co-Founder
Hathway (acquired by Bounteous)
I 100% recommend Reed! He has a great mix of tech and business savvy combined with an entrepreneurial mindset and team-player attitude. This all works together to help him excel in product leadership roles at both large and small organizations... a truly valuable asset to any company.
3/6
Jesse Dundon
CEO / Co-Founder
Hathway (acquired by Bounteous)
I 100% recommend Reed! He has a great mix of tech and business savvy combined with an entrepreneurial mindset and team-player attitude. This all works together to help him excel in product leadership roles at both large and small organizations... a truly valuable asset to any company.
4/6
Jon Delman
Sr. Design Manager, Design Systems
Workiva
Reed is a top-level Product leader who focuses his time and efforts on understanding the customer, building out products that solve real problems for real people, and really making a difference in an org. His ability to motivate and guide engineering teams to deliver products on-time and within scope was really a value to my department. He was a true partner and his teams respected him greatly. It was a pleasure working alongside him on several product launches and I look forward to watching him transform and improve the next group fortunate enough to work with him.
4/6
Jon Delman
Sr. Design Manager, Design Systems
Workiva
Reed is a top-level Product leader who focuses his time and efforts on understanding the customer, building out products that solve real problems for real people, and really making a difference in an org. He was a true partner and his teams respected him greatly. It was a pleasure working alongside him on several product launches and I look forward to watching him transform and improve the next group fortunate enough to work with him.
4/6
Jon Delman
Sr. Design Manager, Design Systems
Workiva
Reed is a top-level Product leader who focuses his time and efforts on understanding the customer, building out products that solve real problems for real people, and really making a difference in an org. His ability to motivate and guide engineering teams to deliver products on-time and within scope was really a value to my department. He was a true partner and his teams respected him greatly. It was a pleasure working alongside him on several product launches and I look forward to watching him transform and improve the next group fortunate enough to work with him.
5/6
Kevin Teague
SVP & General Manager of Strategic Accounts
MINDBODY
I worked with Reed for years when he ran a 3rd party that integrated with MINDBODY, and then after his company was acquired and he worked as a Sr. Product Manager within MINDBODY. Reed is a respected leader, creative solutions architect, and incredibly positive culture fit, especially at MINDBODY. The product his team conceived was one of the most successful products at MINDBODY, and is still, years after he left the company. Reed was a sunbeam of positivity as well for everyone that worked closely with him.
5/6
Kevin Teague
SVP & General Manager of Strategic Accounts
MINDBODY
I worked with Reed for years when he ran a 3rd party that integrated with MINDBODY, and then after his company was acquired. Reed is a respected leader, creative solutions architect, and incredibly positive culture fit, especially at MINDBODY. The product his team conceived was one of the most successful products at MINDBODY, and is still, years after he left the company. Reed was a sunbeam of positivity as well for everyone that worked closely with him.
5/6
Kevin Teague
SVP & General Manager of Strategic Accounts
MINDBODY
I worked with Reed for years when he ran a 3rd party that integrated with MINDBODY, and then after his company was acquired and he worked as a Sr. Product Manager within MINDBODY. Reed is a respected leader, creative solutions architect, and incredibly positive culture fit, especially at MINDBODY. The product his team conceived was one of the most successful products at MINDBODY, and is still, years after he left the company. Reed was a sunbeam of positivity as well for everyone that worked closely with him.
Experience
Head of Product Design
Arketa
2022 → Now
Head of Product Design
Arketa
2022 → Now
Head of Product Design
Arketa
2022 → Now
Head of Product
Signos
2021 → 2022
Head of Product
Signos
2021 → 2022
Head of Product
Signos
2021 → 2022
Kiosk Platform Owner
Hathway (now Bounteous)
2019 → 2020
Kiosk Platform Owner
Hathway (now Bounteous)
2019 → 2020
Kiosk Platform Owner
Hathway (now Bounteous)
2019 → 2020
Head of Product
Revyrie
2017 → 2019
Head of Product
Revyrie
2017 → 2019
Head of Product
Revyrie
2017 → 2019
Head of Branded Mobile
Mindbody
2012 → 2017
Head of Branded Mobile
Mindbody
2012 → 2017
Head of Branded Mobile
Mindbody
2012 → 2017
Head of Product & Design / Co-Founder
Petrol Designs
2001 → 2011
Head of Product & Design / Co-Founder
Petrol Designs
2001 → 2011
Head of Product & Design / Co-Founder
Petrol Designs
2001 → 2011
I'm available
Let's Connect
Feel free to contact me if having any questions. I'm currently exploring new opportunities.
Reed Van Rozeboom
I'm available
Let's Connect
Feel free to contact me if having any questions. I'm currently exploring new opportunities.
Reed Van Rozeboom
I'm available
Let's Connect
Feel free to contact me if having any questions. I'm currently exploring new opportunities.
Reed Van Rozeboom